The Race to Find New Art Collectors. A quarter of all auction sales were made to first-time art buyers this year. An inside look at Sotheby’s and Christie’s global quest to identify and recruit more.

Wall Street Journal: The Race to Find New Art Collectors. A quarter of all auction sales were made to first-time art buyers this year. An inside look at Sotheby’s and Christie’s global quest to identify and recruit more.

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